This site will look much better in a browser that supports web standards, but it is accessible to any browser or Internet device.




Bringing Newfoundland and Labrador to the World



Site Menu HELP >> [-]
Pages contained in this website may be accessed by clicking on the links in the Site Menu below and following the sub-links inside.

For your convenience, the website may also be navigated by a drop down menu located above.

Site Menu


[open all | close all]


Ambassador Newsletter HELP >> [-]
For your convenience, we include a text-based version of the current newsletter directly on the website. Older issues are indexed in .PDF format and require Adobe Acrobat Reader.

To access current and past issues of the newsletter, please follow the appropriate links.

Ambassador Newsletter


[open all | close all]

Did You Know?


When the Cod Genomics and Broodstock Development Project (CGP) began in 2006, there were more DNA sequences known for the hamster (6,670) than for cod. Over the course of the CGP researchers will contribute 160,000 DNA sequences for cod – more than 50 times pre-project contributions.


Quick Links






Headlines HELP >> [-]
This content block displays Ambassador-related headlines via an internal RSS newsfeed. Clicking the headline will take you to the associated article within thie website.

To include our headlines on your website, the syndication feed can be accessed by clicking the RSS 2.0 link below.




Calendar HELP >> [-]
This content block displays an updated calendar highlighting dates and events relevant to The Ambassador program.

The calendar may be navigated by clicking the back [<<] and forward [>>] arrows and by clicking the month/year link at the top of the calendar.

Dates are highlighted in four colours:

  • 'Blue dates' respresent recurring dates such as holidays;
  • 'Yellow dates' represent event-related activity specific to the province. Clicking 'yellow dates' will send you to an external webpage;
  • 'Green dates' represent Ambassador-related activity. Clicking 'green dates' will send you to an internal webpage with extra information on the event;
  • The current date is displayed in orange.

By placing your mouse over the highlighted date, you can read a short note describing the event, activity or holiday.







Program Partners  External website.




NL Brand



Ambassador Newfoundland and Labrador is a communications initiative of the Department of Innovation, Trade and Rural Development. Its mandate is to promote our province's achievements to international markets and, in doing so, develop a network of individuals with the common goal to bring Newfoundland and Labrador to the world.



 

Adjust the text size for this article >>  [- / +]
The province that brought the world one of its most highly recognized food fish – Atlantic cod – is now poised to become a leader in one of the fastest growing food-production sectors in the world.

In 2007, Newfoundland and Labrador’s aquaculture industry achieved an export value of $40 million. Its seafood product of 8,300 tonnes, produced by 99 license holders, directly employed over 400 people. A recent industry report suggests that at the current growth rate, an output of up to 50,000 tonnes of shellfish and finfish is achievable by about 2012, with an export value of $300 million annually.

What is behind this growth and positive outlook?

First, the local industry has a history of research and development that laid the groundwork for commercialization. It dates back over two decades with individuals who experimented with different species and farming methods to suit local growing conditions.

Second, the province has natural assets that have significant value such as a coastline that is close to key international markets and that is ideal for growing shellfish and finfish. This includes having one of the wealthiest consumer markets in the world, the northeast United States, on its doorstep.

The Provincial Government has identified aquaculture as a priority. It has invested in initiatives that focus on fish health and licensing, as well as developing the necessary infrastructure and policies required to advance the industry.

Currently, the province’s industry focuses on atlantic salmon and steelhead trout which are ideally suited to the sheltered bays and fjords of its south coast; blue mussels which are farmed primarily along the northeast coast of the island; and atlantic cod, which is ready for pre-commercial development.

“Our product is primarily for the fresh fish market. We currently export to the United States and within Canada, and new initiatives are helping to further exploit the vast European market,” says Miranda Pryor, executive director, Newfoundland Aquaculture Industry Association.

As a rural-based industry, aquaculture has gained acceptance in coastal communities across the province. From truck drivers to veterinarians, from fish-farm technicians to fisheries management consultants, the growing aquaculture industry is helping to grow rural areas while having a major positive impact across many sectors of the economy.

 

 

This article appears in The Ambassador Newsletter Volume 15, Issue 3. Browse the Newsletter Archives to access more entertaining and informative articles. You can also select the following links for quick access to this issue's articles.

Full Plate | Blue Mussels | Coast of Opportunities | Casting Off | Leaping to Success

 

For more information on the companies or organizations mentioned in this edition of The Ambassador Newsletter, visit these websites: External website.



If you have an idea or suggestion for a story that we can feature in an upcoming issue of The Ambassador Newsletter, we'd love to hear from you. Please visit our feedback page or use the 'Quick Feedback' link located at the bottom of each page in the dashed box.

 Printer-Friendly  Tell a Friend   Bookmark  Quick Feedback